“There has been significant growth in the number of girls playing cricket over the past few years and this campaign showcases some of the reasons why – from the confidence it can produce, to the sense of camaraderie it provides. “We are very excited to be rolling out such a positive, exciting, and empowering campaign supporting girls in their junior cricket journey and continuing the momentum of #WATCHME. Commenting on the new campaign, Cricket Australia’s Executive General Manager, Events & Leagues, Anthony Everard said: The campaign TVC, launched today, is a mix of realism and fantasy, blending cricket fun with the future dreams of the girls who play.
Utilising the #WATCHME label that served as a rallying cry for all of Australia to get behind their team in the recent Commonwealth Bank Series against New Zealand, this new campaign showcases the enjoyment of playing cricket but also demonstrates the confidence and life skills that cricket helps develop. The campaign, created with Blood UTD, celebrates the confidence that girls get from cricket, and how that confidence can lead to wonderful places. Category: Game Development, Media Releases, Building on the success of the women’s elite cricket campaign, #WATCHME, and coinciding with International Day of the Girl, Cricket Australia has today unveiled the #WATCHME Play, #WATCHME Grow campaign to promote girls playing junior cricket.